Megawords At The Philadelphia Museum Of Art

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There are big questions surrounding the role of the art museum in the digital age. Maintaining relevance in today’s unending stream of information and entertainment is a challenge for cultural institutions whose programs operate on a larger scale. One strategy museums have found success with is the digitization of the museum-going experience itself: podcast tours and interactive websites globalize an otherwise local show. Another strategy is the construction of a new building or addition built by a big-name architect, attracting civic and international attention. Examples of this abound. The most striking is perhaps the MAXXI in Rome, designed by Zaha Hadid, which had its grand opening without a single piece of art on view.

Read the full article at Architizer here.

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Photos: Constance Mensh.

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